Print Jury at the Club des Directeurs Artistiques by bruno bicalho


The Club des Directeurs Artistique is celebrating their 50th anniversary this year, so I was invited to be part of the Print Jury that took place last week.

Chaired by Dominique Marchand, Creative Director at BETC, the jury was also formed by Fabien Teichner (Serviceplan), Sébastien Pierre (Gabriel & Jésus), Fabien Nunez (Altmann + Pacreau), Ingrid Varetz (TBWA), Charlotte Roux (DDB), Sébastien Zanini (Gyro) and Cerise Leclerc (Rosapark).

In total, we judged 150 ads done for brands like McDonald's, Volkswagen, Renault, Samsonite, L'Equipe, Intermarché, Stihl, Canal+ and others. The winners will be announced in the first week of June.

EXTRÄA HD by bruno bicalho


The Cannes Festival took place this week and my first project at CLM BBDO got three shortlists in two different categories (Media and Creative eCommerce). This campaign was originally part of a pitch to have Häagen-Dazs as a client, and the pitch was led by Stephane Santana and Benjamin Dessagne.

Tokyo 2076 - Live by bruno bicalho


Live performance of the song Tokyo 2076, by my friend Helmaud and beautifully sang by the French singer Dady Mélodie. I shot this video at the emblematic Les Frigos, Paris, originally a refrigerated railway depot built in 1921, and now an artistic site for production and creation.

The Creative Department by bruno bicalho


In an improvised studio at TBWA Paris' common area, I gave myself the challenge of shooting all creatives in one day. The result is TBWA's Creative Department resumed in these 50 portraits below.

Workshop in Tokyo by bruno bicalho


Last week, I was in Tokyo helping the Japanese team from TBWA\Hakuhodo on the next AIG Insurance campaign. Led by CCO Hidekazu Sato and the CD Takahiro Hosoda, it was an exciting brief, as it involves the All Blacks and the 2019 Rugby World Cup, that will take place in Japan.

It was very inspiring to be working and sharing with people from such a different culture. And when the vibe is good, the final work follows. So hopefully we will be having a new production coming soon.


Last month, we came up with a simple digital idea that ended up becoming the world's fastest Twitter account. It has celebrated every single daily win on PMU, the French betting leader, with a personalized tweet. In all, 550.000 tweets were posted in 24 hours with an average of 6 tweets per second.

INTERVIEW by bruno bicalho

Here's the result of the chat we had with Gregory Ferembach, responsible for C'est Qui Les Créas?, the site with interviews of some creatives in the French market. It's a good excuse to practice your French and learn more about us. Interview here.

NEW BUSINESS TEAM by bruno bicalho

We had a pretty busy January working on three different projects, but we found a few minutes to shoot the picture below, where we see TBWA Paris' New Business Team led by Vice President Anne Vincent and Chief Strategy Officer Vincent Garel.

TBWA Paris' New Business Team

A WEEK IN BURKINA FASO by bruno bicalho

At the end of October, I spent one week in Burkina Faso, Africa, for a Unicef TV commercial shoot. It was also the occasion for me to shoot 2 different outdoor campaigns that will be out soon.

After my experience in Gambia last year, Burkina Faso has confirmed how special this continent, and specially the African people, is.


After an intense month of August working on Nissan, we got back on production for a Playstation print campaign. It was two days of shooting with the photographer Aurelien Chauvaud.

(You can check the final visuals in the WORK section)

Slip'n Slide Contest by bruno bicalho

We launched a new tradition during this edition of the Cannes Festival: The Worldwide Slip'N Slide Championship. Below the images of the TBWA Paris team crafting their skills.

CANNES LIONS 2016 by bruno bicalho

This year's Cannes Lions brought us 5 shortlists in 3 different categories: 1 in Promo&Activation and 3 in PR for the Gender Free Xmas. The Comfort Posters got 1 shortlist in Media. Unfortunately, we didn't bring any lion back home, but it was very inspiring and we are more than ever excited about the next edition of the festival.

TBWA Paris rented a house in town and we could share good moments with other creatives, accounts and directors. In total, the agency got 1 gold, 3 silver, 1 bronze and 16 shortlists, which is quite a good result.

CREATIVE EVALUATION by bruno bicalho

8 months after arriving at TBWA Paris, the ECDs Benjamin Marchal and Faustin Claverie did an internal creative evaluation at Le Comptoir General, a very nice and cozy bar in the 10th arrondissement of Paris.


Last weekend, we were at the South of France for a beauty brand shooting. Very good vibe from the whole team, including the Director Irina Dakeva and the DOP Stuart Graham. The film is been produced by Moonwalk Films and will be release next September. Here you have some more pictures from the weekend.