YEAR 1 - THE LAUNCH
By developing Princeland - a whole universe around the emblematic character of the Prince - we won the business for Prince de Lu, an European Mondelez biscuit brand. Below is the launching film that kicked off the new campaign.
We then introduced 6 new characters online. Five young apprentices children can relate to and of course, an evil villain who wants to rule Princeland.
YEAR 2 - BRAND CONTENT
Once Princeland was brought to life, we developed a long format film and a digital game, allowing kids to end the story by saving Princeland from Moustachio - the villain.
The Quest For The Lost Treasure - available on desktop, mobile and tablet.
We've also created a comic book to entertain kids, available inside more than 3 million biscuit packs.
In parallel with the platform creation, we have had new product launchs throughout the year.
The video case that resumes the whole project.
ART DIRECTOR Bruno Bicalho Carvalhaes | Cedric Moutaud | Chris Rowson | Eve Roussou | Julien Conter
COPYWRITER Antoine Gauquelin | Vincent Pedrocchi | David Martin Angelus | Remy Aboukrat
CREATIVE DIRECTOR Fred Levron | Paul Kreitmann
EXECUTIVE CREATIVE DIRECTOR Chris Garbutt
3D STUDIO Cube Creative