YEAR 1 - THE LAUNCH

By developing Princeland - a whole universe around the emblematic character of the Prince - we won the business for Prince de Lu, an European Mondelez biscuit brand. Below is the launching film that kicked off the new campaign.

 

THE CHARACTERS
We then introduced 6 new characters online. Five young apprentices children can relate to and of course, an evil villain who wants to rule Princeland.


YEAR 2 - BRAND CONTENT
Once Princeland was brought to life, we developed a long format film and a digital game, allowing kids to end the story by saving Princeland from Moustachio - the villain.

DIGITAL GAME
The Quest For The Lost Treasure - available on desktop, mobile and tablet.

COMIC BOOK
We've also created a comic book to entertain kids, available inside more than 3 million biscuit packs.

PRODUCT FILMS
In parallel with the platform creation, we have had new product launchs throughout the year.

CASE STUDY
The video case that resumes the whole project.


CREDITS
ART DIRECTOR Bruno Bicalho Carvalhaes | Cedric Moutaud | Chris Rowson | Eve Roussou | Julien Conter
COPYWRITER Antoine Gauquelin | Vincent Pedrocchi | David Martin Angelus | Remy Aboukrat

CREATIVE DIRECTOR Fred Levron | Paul Kreitmann
EXECUTIVE CREATIVE DIRECTOR Chris Garbutt
3D STUDIO Cube Creative