_WhatsApp _Netflix _SquidGame

In a groundbreaking collaboration, WhatsApp takes over Netflix’s most successful series ever.

The second season of Squid Game marks the debut of the platform ‘Every Fan Needs a Group Chat’.

More than a campaign. An invitation for fans to connect, dissect every plot twist and exchange predictions. From social and DOOH…

to a Times Square take over…

and wild posting.

CCO Ari Abramovici / Bruno Acanfora
CD Bruno Bicalho Carvalhaes / Bipasha Mookherjee
PROD 1st Avenue