_SuperU

"Bravo for your engagement against gender stereotypes."

Anne Hidalgo | Mayor of Paris

With more than 1,500 shops across France, Système U Cooperative created the first gender stereotype-free Xmas catalogue.

1,2 million catalogues distributed all over France.

Video Of The Month on Youtube.
Finalist at the Cannes Lions & Club des Directeurs Artistiques.

“The sexual toy's revolution is on."

Le Monde

AD Bruno Bicalho Carvalhaes
CW Antoine Gauquelin
ECD Benjamin Marchal | Faustin Claverie
FILM Alex&Nico
PHOTO Isabelle Franciosa